Many people I coach want to focus on the tactics… the ‘how’ of what they  are doing ( eg those really big decisions, like ‘will I use Facebook or  Twitter?’).  The truth is, tactics are easily copied by your  competitors, but a really smart strategy is a lot more difficult to  ‘borrow’. 
Building a strong business starts with smart strategies… finding those  ‘AHA’ pieces that deliver the goods for your business… creating  ideas  that are hard to copy because they come from  the heart… from the  authentic core that drives your business vision.
Transforming an average business into an outstanding one is all about  authenticity… buzz… and creativity.  Traditional strategic planning  doesn’t exactly address these topics all that well, so I’m going to  suggest you play with the Revive Business Coaching approach to strategic  planning – I promise it will be a lot more fun!! 
Here’s a small taste of our process…  what would it take for you to  answer these questions from your heart, rather from a space of what you  think is possible?  When you allow your energy to soar, your business  will rise with you!  Creating new potentials is what revitalizing your  strategy enables…when we allow ourselves to dream audaciously and love  new perspectives!
Authenticity:
•   If anything was possible, what would people most LOVE about your  business?
Buzz:
•   What it would take for your business to transform your industry?
Creativity:
•   What could be possible if your vision was a thousand times bigger?
Tip:  Think BIG picture rather than small tactical choices… if your  business could be phenomenal, what would it look like?  How would it  change the world?   
 
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